Hello Justin—

My name is Joseph Kuefler. I use design and strategy to solve brand, product, and experience problems.

Over the course of my varied career, I have driven large-scale, multi-platform engagements for the likes of Rally Health, Optum Health, UnitedHealthcare, the Mayo Clinic, Purina, Target, and General Mills. I have shepherded a venture-backed wellness technology company, through series A funding and a successful pivot, to in-market scale and stability. Along the way, I have led teams of animators, analysts, creatives, designers, directors, producers, technologists, and writers.

I am equal parts creative, designer, and strategist, and I moonlight as a celebrated author and illustrator of picture books.

I believe my hybridity is an essential strength in our rapidly evolving world.

SELECT CASE STUDIES

Being

Being

Inventing and leading a wellbeing tech product

Allgrins

Allgrins

Bringing soul to the mouthwash aisle

The Big Know

The Big Know

Leading a VC-backed online education company

Purina

Purina

Re-introducing a century-old pet care company

MN United FC

MN United FC

Designing MLS’ most lauded identity

AARP

AARP

Designing MLS’ most lauded identity

SELECT CONFIDENTIAL ENGAGEMENTS

I am currently partnering with Rally Health to lead product, brand, and service innovation engagements across a number of business units—from digital coaching to EAP to cessation.

I am currently collaborating with American Public Media’s The Current to completely reimagine their digital brand, product, and experience visions and strategies as they prepare for a national expansion.

I played a lead role in a major population health and wellbeing initiative, which led to a year-long engagement that influenced nearly every physical, digital, and HR touchpoint within the beloved retailer’s ecosystems.

I spent one year helping the nation’s leading hospital establish an in-house consumer technology and product practice. The work involved, among other things, defining product opportunities, establishing more efficient design/build processes, and refreshing their consumer insights practices.

SELECT PERSONAL VENTURES

Kindly

Kindly

Co-founding a CBD-infused cold brew brand

Digger&Co

Digger&Co

Failing to found a modern toy brand

Hum

Hum

Co-founding a celebrated app for songwriters

My life beyond work

In my free time, I write and illustrate children’s books. My titles include Beyond the Pond and The Digger and the Flower. I am published by HarperCollins in the US and Canada, and by various leading publishing houses throughout the world. My work was recently optioned by Dreamworks Animation and has been featured in and recognized by the industry’s most prominent voices, including The New York Times and Society of Illustrators. I am a husband and a father of three children. We enjoy reading, dancing, watching movies, creativity, and exploring the outdoors. We’re looking for our next great adventure.

Thank you

If you have gotten this far, thank you. I appreciate you taking the time to consider my work. If you would like to speak with me about future opportunities or discuss in more detail my work, processes, values, and philosophies, please do not hesitate to reach out.

CONTACT INFORMATION

+1 651 592 1476

joseph.kuefler@gmail.com

ADMINISTRATIVE RESOURCES

Resume

Print-ready version of my resume