The mouthwash aisle is in desperate need of reinvention. From floor to ceiling, there’s nothing but conglomerates, chemicals, dyes, and alcohols. It’s a sea of sameness.

And with new studies emerging every day that prove a vital connection between the health of your gums and the health of your gut, there’s never been a better time for a better option—not just aesthetically, but also medically and ethically.

Tired of waiting for someone else to bring a breath of fresh air to that stale bit of shelf space, a leading Twin Cities dentist decided to do something about it.

The result is Allgrins, a soulful oral care brand.