Mouthwash with soul

The mouthwash aisle is in desperate need of reinvention. From floor to ceiling there’s nothing but conglomerates, chemicals, dyes, alcohols, and, worst of all, a sea of sameness.

Tired of waiting for someone else to bring a breath of fresh air to that stale bit of shelf space, I partnered with my dentist friend, and together we’ve decided to reinvent it ourselves.

Sitting down to establish the name, brand, and design aesthetics, I knew it needed to be completely different from anything else in the category. 

Coming soon to an aisle near you.

CO-FOUNDER — Brand, Design, Creative & Strategy