Transforming my book into a brand

During the first six or seven years of my career as a designer and creative director, I moonlit as a children’s book author and illustrator. With many books published throughout the world, the moonlighting has become daylighting.

Now, I’m combining my experiences in brand, business invention, and publishing to create a new children’s toy and media brand.


My third book has wowed readers around the world. From the very beginning, it was obvious to me Digger had a much bigger story to tell.

The Digger&Co crew

Play alongside Digger and his friendly crew of construction trucks.

Every corner carefully crafted

Because the best toys are beautiful—inside and out.

A big world of fun

Inspiring imaginative, wholesome play for little builders everywhere.

Build, smash, repeat

Putting magnets to work for their imagination.

Built for the next generation in this one

Mass? Maybe. I’m building Digger&Co as a digital-first toy brand in order to take more responsibility for its impact, footprint, economics, and relationships.