I am a digital entrepreneur and creative director by day and children's book maker by night.
This page offers a small glimpse into my recent and future endeavors. Between business and design innovation and the writing and illustrating of picture books, I spend my days and nights diving deep into ideas. What unites all of these pursuits is an undying passion for creativity, one that I hope you share.
AN ABBREVIATED COLLECTION OF PAST AND PRESENT WORK
A revolution in online learning is occurring. Next year, more than 29 million people will learn online. Through sites like EdX and Coursera, Skillshare and Udemy, this cultural phenomenon has been defined by formal institutions and everyday people. We spotted a whitespace in the market: brands were nowhere to be seen, even though they employ some of the world's brightest minds in any given category. So, we launched The Big Know, the world's first brand-driven online learning platform, and set out to transform brands into the world's great teachers.
CREATIVE & PRODUCT DIRECTOR
FOUNDING LEADERSHIP TEAM
If you're a songwriter, you know there are few tools you can turn to when inspiration strikes. My partner and I set out to right this wrong. The result is Hum, a mobile app featured by Apple and used by celebrated and everyday musicians the world over. Hum combines note-taking and audio recording into a single app for capturing and organizing all your songwriting ideas.
As an avid follower of Premier League soccer, when the opportunity to rebrand Minnesota's professional soccer club came my way, I pinched myself. The new owners wanted an aesthetic that matched the club's history and MLS ambitions. Taking cues from Minnesota's lakes and rivers and its state bird, the Common Loon, the result is a modern yet sophisticated crest and set of kits celebrated by the national and global soccer communities.
Creative Direction & DesigN
News & Updates
A quarterly newsletter for picture book lovers.
For questions related to design, art or speaking engagements, or to discuss collaborating on a digital project, please email me at
PICTURE BOOK Inquiries
For questions related to my published works, or to discuss future picture book opportunities, please email Elena at email@example.com.