My name is Joseph Kuefler. I use design and strategy to solve brand, product, and experience problems—for clients and for myself. I also moonlight as a celebrated author and illustrator of picture books. My books are published throughout the world.

SELECT CASE STUDIES

Being

Being

Inventing and leading a wellbeing tech product

Allgrins

Allgrins

Bringing soul to the mouthwash aisle

The Big Know

The Big Know

Leading a VC-backed online education company

Purina

Purina

Re-introducing a century-old pet care company

MN United FC

MN United FC

Designing MLS’ most lauded identity

SELECT PICTURE BOOKS

SELECT PERSONAL VENTURES

Kindly

Kindly

Co-founding a CBD-infused cold brew brand

Digger&Co

Digger&Co

Transforming my book into a brand

Hum

Hum

Co-founding a celebrated app for songwriters

To discuss opportunities for collaboration, drop me a line.